Media Usage in Business

MEDIA  AND BUSINESS

Hitherto in a short amount of time, the society also has grown dependent on digital networking as part of their day to day routine. Actually I would say that it more like minute to minute we live with the media.

The Melissa Gregg reading discussed the shortfall in 'communication processing' labor whereby the immaterial labour of checking and processing emails for example, became an additional and unpaid task willingly taken on by workers.  Gregg states that communication processing was taken on in 'addition' to the usual material tasks and that the material tasks didn't reduce in any way.  With the digital networking we are unable to rest physically or mentally(Drawbacks), these because even after getting home from work our phone constantly rings. If he does not ring we feel insecure or and we will go online to check our mails to see if there is any pending work or problem. It has become a nature of job that one should check the emails and keep track.

Well, with the growth of the new media we are working longer hours but it is framed as independence and choice rather than being systemically imposed upon us. I would say with the improvement and advancement of the new technology made our working hours longer. Even we are not in the office we are still working constantly from the time we are up till we go to bed. Example, when I was interning in a local newspaper as a journalist I am required to leave my phone on 24 hours and check my mail every night at 11pm before I got to bed. The reason why I’m required to check my mail daily to know the  next day assignment and to read the details of the case before I actually go to work . I would say the digital network plays a very BIG role in a newspaper company from my experience and understanding.

ADVANTAGES

The internet plays a very big role in the business environment these days. It helps to create opportunities. Based on Peter Bradwell reading he stated that the role of network citizens and the responsibility at work. He also mentioned that technology revolution is benefit for companies. Service and knowledge-based work substitute physical industrial work has been engaged in modern society. WHY? Because companies can offer information, services and put also put up goods for sale. It makes the customers life easier and convenience. They provide door to door service. All one has to do is do the payment via internet and the next moment you will see the good lying in front of your door step. 

It's amazing how much the internet has benefited basically every facet of what we do because Information Does Not Sleep and we are able to access it at any time of the day from anywhere of the world. Since we are all are connected through the digital network, communication has become a lot easier and less effort is needed. With the email system and groups, we can instantly post the meetings date, venue and time. It makes our work load a lot more stress-free and systematized.

From my opinion I think if the worker does not get enough rest and constantly on the go he/she will not be able to perform well and the company will suffer the consequences. Therefore I think every one of us should get enough rest.

Can you imagine what life will be without a secure cyberspace, phones will go silent, economy will be affected and the most disturbing we will not be able to connect with Facebook or twitter.??!!